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| Hip-Hop Mogul Steve Stoute |
Left of Black is a weekly webcast hosted by Duke University Professor Mark Anthony Neal and produced by the John Hope Franklin Center of International and Interdisciplinary Studies at Duke University.
In this video, Mark Anthony Neal talks with Steve Stoute about hip hop culture, the tanning of America, and advertising. The Hip-Hop Mogul Steve Stoute spoke on several topics. As the author of The Tanning of America, Stoute is speaking about Hip-Hop culture's influence, using Jay-Z's recent performance at Carnegie Hall as an example.
"Of all the things that took place, when Jay-Z sang 'Juicy' and just held the mic out into the crowd and they sang in unison...Wow!," said Stoute. "This is Carnegie Hall, this is Jay-Z, he gave it up to Biggie and the crowd went for it. I just thought that this is a tanning moment. It shows how far we've come as a society... Music played a part in it but it was more than that, everyone was culturally there. Everyone knew the words and mannerisms as if they'd all watched the music video together".
Hip-Hop has broken down countless racial and cultural barriers as well as stereotypes, which Stoute spoke on. "I think that every generation has its counter-culture stance, which becomes popular culture," he said. "I think coming out of the 60's it was Rock 'N Roll, and I think that Hip-Hop has said something to this millennial generation that was much different than generation X had."
Steve Stoute's The Tanning of America is available now. Watch the very insightful interview below and share your thoughts.
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